Introduction
The Korall Lakáskerámia KFT was founded in 1994 as a family business. At first the company’s main solt goods were tiles and other bathroom equipments but the business grew fast in type of products as in number of employees. As the quality of services improved, the attention of professional contractors within the area turned to the company. For this reason the demand increased not only within the range of tiles or floortiles, but also in the area of building engineering products. By today building engineering is a separate deprtment within the company. It’s significnce is shown by the fact that this department is the part of the D-ég pont system and the professionals return to us with more and more satisfaction.
In order to widen the range of services to our customer, int he year of 2005 we opened
another department focusing on building materials.The department focusing on these materials doubled its income in 2006 and showing groth eversince. The fast boom of the company created the opportunity to widen further the involvement rnge of the company and start wholesaling activity.
Some of the goods from Spain and Italy are sold exlusively by the c Korall Lakáskerámia KFT within the area. These advantages provides us continously increasing number of retailers and we can say that our company’s retail system covers most part of Northern Hungary.
And the number of the retailers growing continously.
The Korall Lakáskerámia KFT is not only a market leader within it region but also the company has one of the nicest showing room that illustrates samples of spanish, italian, hungarian and other types of tiles and floor tiles within more than fourhundred squermeters. The showing room is in the heart of Mezőkövesd where the wholesaling activity also takes place. The building engineering, the building material departments and storages take place within another part of the city.
In all areas of the business there is a developed marketing strategy involving ATL and BTL assets too.
Within Mezőkövesd and the area,the company has pretty good reputation as it frequently represents itself on charity occasions and supports the seasonal cultural events.
The current state of success was possible,amongst other things, because of the leaders and founders of the company :
Barczi István and Barczi Istvánné managers.
The Korall Lakáskerámia Kft has a significant number of employees who are chosen very carefully. The current staff members are experts on their fields and all are dedicated to the spirit of the company. There are usual meetings in order to discuss the actual issues and to help cooperation through the departments.
The primary goal of the company is to satisfy the needs of its partners and customers.We would like to keep and strengthen the market leader position in its field within the area and also to reach new areas and partners with the retailing system. On the long run we would like to keep the company size growth.






